Description:
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Choose us and get someone to setup and manage the accounts that will generate leads. However, you can't just post comments on Facebook, Twitter and LinkedIn to drive traffic to you. You MUST have videos, photos, sound files AND text posted ELSEWHERE preferably on Youtube, Flickr, Soundclick, Podtrac.com and Associated Content MINIMALLY as well as other people's blogs if you can. You want people who are interested, to buy your products and services regardless if they friend or "like" your Facebook page. Your phone number, email, website and physical location of the place people can buy your products and services posted onto THOSE sites and embedded into the content such as within your video is more important than Facebook. That said, you want people who are interested in your company to request to be your friend on Facebook instead of having to look for them through Facebook search. Here's a hint. No one is looking for you on Facebook or Twitter unless the name of your page is Electronica or Lady Gaga. You have to help them find you by putting up content OFF of Facebook and the content that you DO post to your Facebook page and blog makes you the best resource for your industry. If you're not, there's no reason for people to hang out on your page and leave comments. Also, if your dark, blurry photos and your adverspeak put people off, why would they tell their friends about you? They won't. What are your customers looking for on the web? Your Facebook page and blog need to have it. 90% of what you post on Facebook should have a link to take people to hosted content your customers will enjoy, preferably to an account with YOUR profile so that people can click through to a purchase. This means you should be constantly taking videos, photos, creating articles and putting up audio files perhaps in a podcast and posting them to your blog, Twitter, Facebook, forums, groups, message boards, etc... We can ASSIST you in finding other relevant content but
someone needs to be handling your own videos, photos, articles and audio. If you can't commit to those or can't afford either the time or the money then you don't need and can't afford a REAL social media campaign. And I'd even go so far as to say don't know what a social media campaign is.
We can find which influential blogs you need to be commenting on so you will have a shot at being featured. Bloggers don't feature anyone just by asking them. If you participate and the blogger learns to trust you, he may ask you if you'd like to be featured on his blog, especially if you link to them from your own blog and website as well as post something about them on your Facebook page. This is a long term commitment without guaranteed results. Someone has to hang out and chat with people about THEIR content long term. We can help you encourage customer loyalty by wishing your Facebook friends happy birthdays. 1,500 words per day posted to Facebook and Twitter is a medium amount. It's important to say thanks to everyone who friends/follows you. The profiles that are attached to the accounts where you host your videos, photos, articles, and podcast must also have your email, website and telephone number which should also be embedded IN your videos which should be good enough to post in emails which push your website to your customer instead of waiting for them to navigate to your website. You should have someone to create emails/newsletters and send them initially with a free offer then a thank you with an offer for them to buy something. We can do searches for which blogs, forums, Yahoo groups, Google groups and LinkedIn groups to post on. We create and send regular emails that offer upsell and crossell at the right time. There can also be hosted version of emails. Videos should be posted on viralmonitor.coma and viralbank.com. Payperclick keyword campaigns also help. A blog is important but doing a blog right is very complex. A person needs a long list of plugins. The blog needs to be listed on the blog aggregators.
The blog should be submitted to blog directories.
The blog should have Webmaster tools and should get a crawl simulation. Test with browser emulators to see if the blog displays correctly. Set up RSS Feed analytics using Feedburner. Use Clue App. for doing an online useability test, establish a KPI dashboard showing the number of RSS subscribers, number of unique visits, pageviews, and social stats such as the number of tweets, links, and the number of Facebook shares.
It also needs Google alerts so that whenever there’s new data coming we’re told about that. The data we want to be alerted about is: Bookmark brand tracking queries, Google blog search mentions, Google Blog search links, Google Web mentions (past 24 hrs), Google news mentions, Twitter searches, and Backtype searches.
Have to make email/signup subscription available and desirable by offering a free ebook, video, or music download in exchange for their email address.
Make a LinkedIn Company page and put profiles on Crunchbase, Business Week and Google Local Business Center as well as connect all the social accounts to each other and to the blog.
Public Relations
You also need a list of target press, traditional media outlets, industry luminaries, academics and twitter personalities who would be beneficial to contact. We’ll get their name, email, and even physical address.
Blog Maintenance
We have to place tags right on the page pointing to Technorati searches we’re doing while also pinging Delicious and Flickr.
We have to submit one out of 20 posts to Reddit, Digg and Stumble Upon.
Creating Blog Posts
5-10% of the words on a page should be keywords.
Blogs also need content. The content that goes on your Facebook page and blog should be news, opinions, comparative reviews, how tos, edutainment, photos, videos, dynamaic graphs, satellite photos, location finders, maps, articles about new companies in your industry (not competition), profiles, exclusive info found nowhere else, Google Earth and Google Sky.
Articles from the blog should also be placed in quality article directories. The articles would also use Feedburner’s marketing option.
We know that driving traffic to the phone is just as important as driving traffic to the website, especially now with the explosion of mobile devices. Eventually you should set up an interactive voice response system also known as IVR if you don't already have one. In the message it can say click 1 for English, 2 for Spanish or 3 to hear a duck quack and 4 to create your own Karaoke. A fun campaign like this can generate thousands of calls overnight a portion of which will be new paying customers.
Hold product release parties in Second Life and create clickable signage, create virtual tvs that show a commercial about your product. Users should be able to send photos to your Second Life billboard from their handphones too.
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